Connect with industry peers & feed your inner geek

Attendees opened up to new perspectives and new experiences as they connected with colleagues in their industry—as well as technical experts and industry thought leaders—in a variety of unique Synergy programs.


Synergy Showdown

Formerly the 60in60 Challenge, the Synergy Showdown brought together four teams of industry experts led by our very own Citrix Technology Professionals (CTPs). During this challenge, teams competed to deploy an entire Citrix XenApp infrastructure on Microsoft Azure. The goal? To demonstrate how quickly XenApp could be delivered in the cloud and to be the first to cross the finish line. Attendees cheered on their favorite team and watched CTPs put their smarts to work to win bragging rights…and a trophy!

Birds of a Feather

Attendees joined industry colleagues to hear panelists in education, banking and financial services, healthcare and government discuss real-world best practices and how they’re leveraging mobility, virtualization, networking and cloud solutions to gain the agility they need to succeed in today's changing business landscape. These interactive, moderated roundtable discussions and Q&A sessions featured customers talking with customers about their experiences with Citrix solutions in high-level, industry-focused business discussions. Attendees also enjoyed a cocktail reception following each roundtable, offering the chance to network and socialize with industry peers.

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Citrix and industry experts including Citrix Technology Professionals offered personalized advice in small-group settings to attendees in Match.Geek—a program like, except the goal is long-term contacts rather than lifetime partners. Attendees walked away with deeper technical information through peer-to-peer interaction, along with new contacts who will eventually become sources for ongoing knowledge sharing.

Lunch Table Tech Chats

Synergy featured lunch with a tech twist, offering attendees the opportunity to use their lunch break to expand professional networks and gain new knowledge about hot tech topics. These informal discussions, led by volunteer Citrix User Group members and Citrix Technology Professionals, featured a variety of topic at tables arranged by technology solution—mobility management, desktop & app delivery, networking, security and cloud services—plus an open, anything-goes category called Speak Your Geek. Tech Chats also featured industry-specific tables with discussions exclusively for attendees in healthcare, education, financial services and government.

Diversity in Technology Networking Reception

Hosted by Laura Heisman, Citrix vice president, communications, the Diversity in Technology Networking Reception was designed to foster dialogue on important issues facing the technology industry, giving professionals a forum for networking, sharing ideas and gaining new insights. Small-group discussions, centered around a specific topic, were led by guest experts including Connie Barrera, Chief Information Security Officer, Jackson Health System; Maria Pardee, Vice President and GM, GIS Workplace and Service Management, CSC; Gerdien Hay, Domain Head: End User Services and Security, Standard Bank; and Sherif Seddik, Vice President and Managing Director EMEA, Citrix. This special event, open to Citrix customers and partners, was followed by a reception featuring live music and the chance to network with professional attendees from many different organizations who share a commitment to diversity. It was a unique opportunity to share ideas and gain new insights from tech leaders who are key contributors to IT innovation.

Social Media Hub

The Social Media Hub, sponsored by IBM, was a unique opportunity to learn how to effectively develop and support a social media program. Attendees met one-on-one with experts to talk about how social media can be used effectively both personally and professionally: the Citrix social media team offered advice for leveraging various social platforms and engaging with industry influencers as well as each organization’s customers. A photographer was also available to take headshots for attendees to use on their own social and professional pages.


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